When you're creating a podcast, one of the biggest decisions you have to make is how long it should be. While there is no “right” or “wrong” answer to this question, there are certain criteria to consider when determining the optimal podcast length for your audience and content.
First and foremost, consider your target audience. How much time do they have to dedicate to listening to your show? Is it possible to keep them engaged at a certain length of time? A good rule of thumb is that the length of each podcast should match the depth of content. If you have a lot to say, a longer format may be necessary to do the topic justice. Alternatively, if your material can be explained succinctly, a shorter podcast could be just as effective.
Another factor to consider is your goals for the show. If your idea is to generate a large number of downloads in order to monetize your podcast, shorter episodes are typically better as they keep listeners engaged.